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Introducing claque

Earlier this week I told you the whole finding: seven launches, real products every time, and the market never once cared what was real. It cared what had a crowd around it. The best tool I ever shipped died in eighteen hours, and its own bundled token sat in plain sight while 206 people bought it and not one looked. Attention is the only diligence anyone actually performs.

I’m done proving that on my own projects. Now I do it for yours, in the open.

It’s called claque, after the 1820s Paris profession that organized applause and planted it through the crowd until the room joined in on its own. That’s the business, and it’s two hundred years old. I just gave it a website.

what claque is

claque is attention engineering for crypto projects. Concretely, that’s a few things that stack.

The wrap: brand, site, and launch kit, the full public face of a token built to look like it belongs, delivered in 48 hours. This is the wedge and it’s the thing most projects need most, because the average launch is a good idea wearing a bad landing page.

The build: wraps plus a real product underneath. Landing, gated app shell, an agent, an API doing actual work, whatever makes the thing feel like infrastructure instead of a ticker. I’ve shipped a full product on a brand-new chain in 36 hours. This is that, for you.

The sprint: coordinated creator pushes, run over staggered windows, with verified views. Not bots, not a synchronized-hour blast that gets everyone banned, but real posters paid per verified view, cross-checked against platform analytics so the number is checkable and not my word. Every campaign runs disclosed. The liability for that disclosure sits with claque, in writing.

That’s the mechanism the market already runs on covertly. The only thing claque changes is that the room gets told the applause is organized. Covert, it’s a con. Disclosed, it’s a service. I’d rather be the claque that announces itself, and so should the projects that hire it.

why me

You should be skeptical of anyone offering to manufacture attention, so here’s the receipts wall, every number public and on chain:

  • A 31,000-line agent framework whose token, $SAM, hit a $3.6M peak market cap. Never sold a coin. Roughly $137k in creator fees at the time, earned from attention moving, not from dumping.
  • 1.6 million impressions in a single day, 3.07 million across the launch era, a single tweet at 130,900.
  • $B40: a 30x on day one, 510 holders, then a public autopsy when it died. I log the losses at the same resolution as the wins.
  • 14 wallets that burned their entire dead-token position, past a scam warning, to stay in the room. I know what real loyalty looks like because I’ve watched people pay for it after there was nothing left to gain.
  • A full product shipped on a brand-new chain in 36 hours, revived by its community without me pushing it.
  • And a bundle detector whose own token was bundled in plain sight, to prove nobody checks. The confession is published. I told on myself before I sold anything.

That last one matters most. I’m not selling a trick I keep secret. I published the trick, in full, with the map attached, and then built a company on doing it openly. The qualification isn’t that I can manufacture attention. Lots of people can. The qualification is that I’ll tell you and the room exactly how, every time.

the founding offer

I’m taking two to three founding projects. Not more.

For a founding project, the build is free. I’ll do the wrap, the site, and the launch kit at no charge, because I want case studies I can point to more than I want your money up front. In exchange, two things. First, a refundable deposit of $500 to $1,000, returned when we ship, which exists purely to filter people who aren’t serious. I’ve built enough for people who weren’t going to launch. Second, a fee split on what the launch earns, so I’m paid when it works and carry the risk with you when it doesn’t.

This is the only discounted door claque will ever have. After the founding slots, the prices are fixed and public: wraps run $1,500 to $2,500, the full launch package $5,000 to $8,000, an attention sprint $3,000 to $6,000 with a verified-view floor written into it. I’m not going to promise you a market cap or a return, because anyone who does is lying and my whole pitch is that I don’t. I’ll promise you the work, the disclosure, and the receipts.

how to apply

Everything is at claque.io. To apply for a founding slot, DM @claqueio and tell me what you’re launching and when.

The prfa log stays exactly where it is, at b40.club/log, every number from every launch, nothing pulled down. That’s the résumé. claque is what I do with what it taught me.

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